Social Media Networks

Build a better understanding of social media networks and the effects they have on/within the workplace

Archive for the tag “Twitter”

Making the World a Better Place Through Tweets

Many business professionals strongly agree that social media networks are a great marketing for all types of businesses. Whether a local restaurant uses Facebook to share a coupon for a new dessert or a large coffee chain sends out a Tweet about a new line of drinks for the fall season, both businesses are sure to spread their message to an extremely large and engaged audience through the social media networks. However, many individuals and groups often overlook the potential sites like Facebook and Twitter have for non profit organizations. Similar to traditional businesses, there are numerous strategies non profit groups can use to help grow and support their cause or mission through Facebook and Twitter.

Like several previous posts have mentioned, Facebook is the most widely used social media site in the entire world. People love to share their pictures and what’s important to them, like causes they support or stories that touched their hearts. Therefore, there is no better place for non-profits to spread their message. In order to find people that will be sympathetic to an organization’s cause, there are numerous techniques these companies can use to connect with these individuals. Users should use their cover photo to “sum up the cause.” Facebook is an extremely visual site, and the cover photo is the first thing individuals’ see, therefore, making a powerful first impression can help draw in potential supporters for the organization. Non profits should also consider including legislation that affects the organization. This will help keep members up to date on the issues that they care about, members may also be moved to help support or defeat legislation to help further the non profit’s mission. Users should also set up an easy way for members to donate on their Facebook page. Organization can either post a link where followers can donate or organizations may want to use the “social campaigns” or “create fundraisers” tool that Facebook offers. Either way, the social media site is a great way to raise funds because of the site’s large and diverse network. Facebook is a powerful marketing tool for non-profits, helping groups everywhere gain supporters, volunteers, and raise funds.

Although Twitter may not be as extensive or detailed as Facebook, the social networking site is still a highly successful marketing tool that non profit groups can  take advantage of. To get the best results, there are several techniques non-profits can use to help gain support for their mission. Twitter users should be sure to stick to Tweet routine; this will keep followers interested and attached to the cause. Organizations should also consider including links that pertain to their cause in their Tweets. Social media experts say that Tweets that contain URL’s are three times more likely to be retweeted, meaning more potential followers and supports for the group. Users should also use hashtags to join relevant conversations and trending topics that involve their cause. This will help find other individuals and groups that share the same values or goals the organization has, thus helping further the group’s success. Non profits who use Twitter regularly and wisely will see similar benefits to using Facebook, like a higher number of supporters, volunteers, and funds.

Non profits can generate valuable followers and resources by participating in social media. By utilizing the above suggestions for Facebook and Twitter, organization’s should be able to take steps closer to completing their mission. Social media network’s are more than just a place for friends to communicate or for businesses’ to post coupons, theses sites have the potential to change lives and make the world a better place.

Related Articles

See more tips on how non-profits can use Facebook to get their mission across

See more ideas on how Twitter can assist non-profits

Social Media Statistics

My Infographic

This image shows some of the most interesting statistics in regards to the use of social media in business.

Highlighted in this infographic…

Who takes care of social media for the businesses.

-The use of social media among the customers and businesses social media sites.

-The connections social media can create for a business.

***Some of these topics will be further discussed/represented with more statistical data at a later date!***

Small Businesses Social Media Strategy

When running a business and especially a small business time is money. The time spent trying to generate more prospective business through marketing campaigns can be costly with little outcome for a small business. Small businesses tend to spend their time satisfying their current clientele, which has a more direct impact on their profits.  Small businesses often face this dilemma of weather to put their time into gaining more customers or to continue focusing on their current clientele. Engaging in social media platforms has allowed small businesses to easily market their business through word of mouth marketing but it can also create some problematic situations for some businesses.

Here are three ways that small businesses have taken advantage of social media platforms when dealing with problematic situations.

  1. Businesses are always concerned that the growing use of social media can cause bad publicity.  With twitter, Facebook, and other social media platforms being available for customers’ individual use, customers have started to use these platforms to voice opinions about certain products or services. Small businesses can use these complaints or negative opinions to their advantage, like California Tortilla did when they had an unsatisfied customer tweet about their food.Therefore if someone is upset about a product or service they purchased through business, smaller businesses have the advantage of using social media to correct their mistake and ideally make their customer satisfied. California Tortilla shows their customers they value every customer buy responding to anyone who is unhappy with their service.                                                                                       Screen Shot 2013-04-07 at 11.03.50 PMHere is an example of a Tweet a customer made about the service they received and the response California Tortilla gave them.

  2. Sometimes the type of business is just down right hard to market due to its unattractiveness. For example pest control, cleaning services, construction companies. Here is an example of how a small business, that have the disadvantage of being less appealing to follow on Twitter or Facebook, can take advantage of social media to gain more customers. Istueta Roofing used YouTube to improve its search engine optimization. They provided homeowners with how to videos and videos that show the work they can do for them. This builds trust with the potential customer while gaining a greater social media presence.

  3. A frequent issue seen when small businesses make use of all social media platforms is their failure to make sure each platform is easy to find and follow. Whether the businesses username on twitter is different from the name of the businesses Facebook page truly matters. It is helpful for businesses to share the links of other popular social networks they use on each platform.For Loves and Lemons is a clothing brand that started off very small and with the use of social media has become a hit among celebrities and is frequently in the press. Their sites exemplify how each platform should integrate easy to find links to their other social media platforms. Even before they became very successful their social media presence on different platforms was always easily accessible, from Facebook page to Twitter to their retail site, one can access all networks within seconds.

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