Social Media Networks

Build a better understanding of social media networks and the effects they have on/within the workplace

Archive for the tag “Social network”

Making the World a Better Place Through Tweets

Many business professionals strongly agree that social media networks are a great marketing for all types of businesses. Whether a local restaurant uses Facebook to share a coupon for a new dessert or a large coffee chain sends out a Tweet about a new line of drinks for the fall season, both businesses are sure to spread their message to an extremely large and engaged audience through the social media networks. However, many individuals and groups often overlook the potential sites like Facebook and Twitter have for non profit organizations. Similar to traditional businesses, there are numerous strategies non profit groups can use to help grow and support their cause or mission through Facebook and Twitter.

Like several previous posts have mentioned, Facebook is the most widely used social media site in the entire world. People love to share their pictures and what’s important to them, like causes they support or stories that touched their hearts. Therefore, there is no better place for non-profits to spread their message. In order to find people that will be sympathetic to an organization’s cause, there are numerous techniques these companies can use to connect with these individuals. Users should use their cover photo to “sum up the cause.” Facebook is an extremely visual site, and the cover photo is the first thing individuals’ see, therefore, making a powerful first impression can help draw in potential supporters for the organization. Non profits should also consider including legislation that affects the organization. This will help keep members up to date on the issues that they care about, members may also be moved to help support or defeat legislation to help further the non profit’s mission. Users should also set up an easy way for members to donate on their Facebook page. Organization can either post a link where followers can donate or organizations may want to use the “social campaigns” or “create fundraisers” tool that Facebook offers. Either way, the social media site is a great way to raise funds because of the site’s large and diverse network. Facebook is a powerful marketing tool for non-profits, helping groups everywhere gain supporters, volunteers, and raise funds.

Although Twitter may not be as extensive or detailed as Facebook, the social networking site is still a highly successful marketing tool that non profit groups can  take advantage of. To get the best results, there are several techniques non-profits can use to help gain support for their mission. Twitter users should be sure to stick to Tweet routine; this will keep followers interested and attached to the cause. Organizations should also consider including links that pertain to their cause in their Tweets. Social media experts say that Tweets that contain URL’s are three times more likely to be retweeted, meaning more potential followers and supports for the group. Users should also use hashtags to join relevant conversations and trending topics that involve their cause. This will help find other individuals and groups that share the same values or goals the organization has, thus helping further the group’s success. Non profits who use Twitter regularly and wisely will see similar benefits to using Facebook, like a higher number of supporters, volunteers, and funds.

Non profits can generate valuable followers and resources by participating in social media. By utilizing the above suggestions for Facebook and Twitter, organization’s should be able to take steps closer to completing their mission. Social media network’s are more than just a place for friends to communicate or for businesses’ to post coupons, theses sites have the potential to change lives and make the world a better place.

Related Articles

See more tips on how non-profits can use Facebook to get their mission across

See more ideas on how Twitter can assist non-profits

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Social Media Statistics

My Infographic

This image shows some of the most interesting statistics in regards to the use of social media in business.

Highlighted in this infographic…

Who takes care of social media for the businesses.

-The use of social media among the customers and businesses social media sites.

-The connections social media can create for a business.

***Some of these topics will be further discussed/represented with more statistical data at a later date!***

Can Facebook Hurt Your Chances of Getting Hired?

Would you find it fair if the hiring department of the company you applied for based their decision to hire or not to hire you on the content you have on your personal Facebook profile?  Most people would be in uproar about a situation like this if they found out it cost them the opportunity to receive a job. So the question stands, is it the responsibility of the candidates to spruce up their social media sites for the purpose of getting the job or is it up to the businesses to respect a candidate’s right to privacy?

Most people believe that the use of social media platforms are a positive thing for businesses to use, but in reality they can create an unrealistic representation of the candidate applying for the position. It’s like judging a book by its cover. Yes there are times when the cover of the book is parallel to the quality of the written work, but what about those books you’ve loved with a mediocre cover. A candidates profile picture and relationship status should not interfere with their capability to work for a company. Can someone’s work ethic truly be determined by the content they “like” on Facebook? When you judge someone solely on the content they have online, you miss the opportunely to truly find out if he or she is the perfect employee for the position.

Since it should be the businesses responsibility to respect a candidate’s privacy, businesses should take precautions to using social media for hiring new employees. If companies are adamant about using social networking platform for hiring purposes companies should be prepared to face potential charges of discrimination. To prevent unlawful discrimination Robert McHale suggests businesses seek outside help, a person not involved in the hiring process, to review the candidates’ social media sites. Providing this outside help with a policy for reviewing and reporting back to the company will ensure the company’s protection against messy lawsuits. This way the company will not be aware of race, religion, relationship status, sexual orientation and other personal details that could lead a company to violating discrimination policies. The outside help would only collect and report information about the candidate that could lawfully allow them to reject the candidate.

Official policies for using social media platforms for hiring purposes have not been established, but it is wise for companies to take on the responsibility for respecting personal information. With the rise of social media use today, using Facebook and other social networking accounts to investigate a candidate should not be eliminated completely, but used in an ethical manner.

“While rules exist to prevent employers from asking questions about belief systems or disabilities of their prospective employees, these rules fail to prevent the same information from being divulged through Internet searches.”  Does this seem ethical to you?

Further Readings

“How Recruiters Use Social Networks to Make Hiring Decisions Now”  By Dan Schawble

“Recruiting and Hiring Advice” By John Rossheim

“The Ethics of Pre-Employment Screening Through the Use of the Internet” By Michael Jones, Adam Schuckman, Kelly Watson

“Using Facebook To Screen Potential Hires Can Get You Sued” By Robert McHale

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