Social Media Networks

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Archive for the tag “Small business”

Is Facebook Right for Small Businesses?

Some believe advertising and promoting goods ad services through social media is a waste of time and money, however, small businesses that opt out of all activities on Facebook may be missing out on valuable opportunities. Facebook has a tireless commitment to business owners, making the network a worthwhile and trustworthy advertising partner. The social networking site also has several components that cannot be replicated on any other medium. Business professionals continue to debate the usefulness of social media to small businesses, but I believe Facebook is a truly unique and valuable tool that companies should strongly consider.

Sheryl Sandberg, the chief operating officer at Facebook vows that the site will not stop until all small businesses are using the site to grow their business. As seen in the figure below, numerous small businesses are already using the site, greatly beating out other social media competitors.  Sandberg believes small businesses actually have an advantage over large corporations, because unlike those companies, mom and pop shops can create a profile and use many of the site’s tools for free. Users can upload photos, news items, and even coupons to their wall without costing the business owner a cent. Small businesses too busy to constantly be updating and reposting? Don’t worry! Facebook thought of a solution for that. Users can schedule posts to be published on a later date, leaving the individual more time to focus on other tasks. Companies also have the option of installing an app on the page for free, which is a great way to further engage with the businesses’ current and prospective consumer base. Meanwhile, the user can do all of this right from their smartphone at home, at the gym, or even while walking the dog!

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The social media site is unique in the way Facebook is able to engage the consumeras well turn information and news into a viral like campaign. Unlike any other kind of advertising tool, the site allows companies to have a conversation with their consumers. People can leave comments, share ideas, or even just ask a question on the business’s wall. Then, the owner can almost immediately reply from wherever Facebook is available, whether that be on a computer, smart phone, or tablet. Companies can also engage their audience by posting fun trivia questions, games, or posting polls on what people’s favorite dessert is. The more people interact with the page or share their experiences with the company’s wall, the more likely friends will see the page and do the same; thus creating a chain reaction which has the potential to reach thousands. Businesses cannot achieve this level of marketing through traditional online or newspaper ads, making the site a worthwhile marketing tool.

With Facebook’s promising outlook on working with small businesses, all the free features, and a new, exciting way to reach audiences, small businesses would only be hindering their own success by not using the site. Companies need to get involved with social media to help build stronger relationships with their consumers as well as help seek out and capture new consumers. By being an active member on social media, companies will quickly begin reaping the benefits of the Facebook phenomenon.

Further Readings

See what else Sheryl Sandberg has planned for small businesses. 

Find out what Facebook suggests to help businesses engage their audience. 

Small Businesses Social Media Strategy

When running a business and especially a small business time is money. The time spent trying to generate more prospective business through marketing campaigns can be costly with little outcome for a small business. Small businesses tend to spend their time satisfying their current clientele, which has a more direct impact on their profits.  Small businesses often face this dilemma of weather to put their time into gaining more customers or to continue focusing on their current clientele. Engaging in social media platforms has allowed small businesses to easily market their business through word of mouth marketing but it can also create some problematic situations for some businesses.

Here are three ways that small businesses have taken advantage of social media platforms when dealing with problematic situations.

  1. Businesses are always concerned that the growing use of social media can cause bad publicity.  With twitter, Facebook, and other social media platforms being available for customers’ individual use, customers have started to use these platforms to voice opinions about certain products or services. Small businesses can use these complaints or negative opinions to their advantage, like California Tortilla did when they had an unsatisfied customer tweet about their food.Therefore if someone is upset about a product or service they purchased through business, smaller businesses have the advantage of using social media to correct their mistake and ideally make their customer satisfied. California Tortilla shows their customers they value every customer buy responding to anyone who is unhappy with their service.                                                                                       Screen Shot 2013-04-07 at 11.03.50 PMHere is an example of a Tweet a customer made about the service they received and the response California Tortilla gave them.

  2. Sometimes the type of business is just down right hard to market due to its unattractiveness. For example pest control, cleaning services, construction companies. Here is an example of how a small business, that have the disadvantage of being less appealing to follow on Twitter or Facebook, can take advantage of social media to gain more customers. Istueta Roofing used YouTube to improve its search engine optimization. They provided homeowners with how to videos and videos that show the work they can do for them. This builds trust with the potential customer while gaining a greater social media presence.

  3. A frequent issue seen when small businesses make use of all social media platforms is their failure to make sure each platform is easy to find and follow. Whether the businesses username on twitter is different from the name of the businesses Facebook page truly matters. It is helpful for businesses to share the links of other popular social networks they use on each platform.For Loves and Lemons is a clothing brand that started off very small and with the use of social media has become a hit among celebrities and is frequently in the press. Their sites exemplify how each platform should integrate easy to find links to their other social media platforms. Even before they became very successful their social media presence on different platforms was always easily accessible, from Facebook page to Twitter to their retail site, one can access all networks within seconds.

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