Social Media Networks

Build a better understanding of social media networks and the effects they have on/within the workplace

Archive for the tag “Facebook”

Making the World a Better Place Through Tweets

Many business professionals strongly agree that social media networks are a great marketing for all types of businesses. Whether a local restaurant uses Facebook to share a coupon for a new dessert or a large coffee chain sends out a Tweet about a new line of drinks for the fall season, both businesses are sure to spread their message to an extremely large and engaged audience through the social media networks. However, many individuals and groups often overlook the potential sites like Facebook and Twitter have for non profit organizations. Similar to traditional businesses, there are numerous strategies non profit groups can use to help grow and support their cause or mission through Facebook and Twitter.

Like several previous posts have mentioned, Facebook is the most widely used social media site in the entire world. People love to share their pictures and what’s important to them, like causes they support or stories that touched their hearts. Therefore, there is no better place for non-profits to spread their message. In order to find people that will be sympathetic to an organization’s cause, there are numerous techniques these companies can use to connect with these individuals. Users should use their cover photo to “sum up the cause.” Facebook is an extremely visual site, and the cover photo is the first thing individuals’ see, therefore, making a powerful first impression can help draw in potential supporters for the organization. Non profits should also consider including legislation that affects the organization. This will help keep members up to date on the issues that they care about, members may also be moved to help support or defeat legislation to help further the non profit’s mission. Users should also set up an easy way for members to donate on their Facebook page. Organization can either post a link where followers can donate or organizations may want to use the “social campaigns” or “create fundraisers” tool that Facebook offers. Either way, the social media site is a great way to raise funds because of the site’s large and diverse network. Facebook is a powerful marketing tool for non-profits, helping groups everywhere gain supporters, volunteers, and raise funds.

Although Twitter may not be as extensive or detailed as Facebook, the social networking site is still a highly successful marketing tool that non profit groups can  take advantage of. To get the best results, there are several techniques non-profits can use to help gain support for their mission. Twitter users should be sure to stick to Tweet routine; this will keep followers interested and attached to the cause. Organizations should also consider including links that pertain to their cause in their Tweets. Social media experts say that Tweets that contain URL’s are three times more likely to be retweeted, meaning more potential followers and supports for the group. Users should also use hashtags to join relevant conversations and trending topics that involve their cause. This will help find other individuals and groups that share the same values or goals the organization has, thus helping further the group’s success. Non profits who use Twitter regularly and wisely will see similar benefits to using Facebook, like a higher number of supporters, volunteers, and funds.

Non profits can generate valuable followers and resources by participating in social media. By utilizing the above suggestions for Facebook and Twitter, organization’s should be able to take steps closer to completing their mission. Social media network’s are more than just a place for friends to communicate or for businesses’ to post coupons, theses sites have the potential to change lives and make the world a better place.

Related Articles

See more tips on how non-profits can use Facebook to get their mission across

See more ideas on how Twitter can assist non-profits

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Is Facebook Right for Small Businesses?

Some believe advertising and promoting goods ad services through social media is a waste of time and money, however, small businesses that opt out of all activities on Facebook may be missing out on valuable opportunities. Facebook has a tireless commitment to business owners, making the network a worthwhile and trustworthy advertising partner. The social networking site also has several components that cannot be replicated on any other medium. Business professionals continue to debate the usefulness of social media to small businesses, but I believe Facebook is a truly unique and valuable tool that companies should strongly consider.

Sheryl Sandberg, the chief operating officer at Facebook vows that the site will not stop until all small businesses are using the site to grow their business. As seen in the figure below, numerous small businesses are already using the site, greatly beating out other social media competitors.  Sandberg believes small businesses actually have an advantage over large corporations, because unlike those companies, mom and pop shops can create a profile and use many of the site’s tools for free. Users can upload photos, news items, and even coupons to their wall without costing the business owner a cent. Small businesses too busy to constantly be updating and reposting? Don’t worry! Facebook thought of a solution for that. Users can schedule posts to be published on a later date, leaving the individual more time to focus on other tasks. Companies also have the option of installing an app on the page for free, which is a great way to further engage with the businesses’ current and prospective consumer base. Meanwhile, the user can do all of this right from their smartphone at home, at the gym, or even while walking the dog!

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The social media site is unique in the way Facebook is able to engage the consumeras well turn information and news into a viral like campaign. Unlike any other kind of advertising tool, the site allows companies to have a conversation with their consumers. People can leave comments, share ideas, or even just ask a question on the business’s wall. Then, the owner can almost immediately reply from wherever Facebook is available, whether that be on a computer, smart phone, or tablet. Companies can also engage their audience by posting fun trivia questions, games, or posting polls on what people’s favorite dessert is. The more people interact with the page or share their experiences with the company’s wall, the more likely friends will see the page and do the same; thus creating a chain reaction which has the potential to reach thousands. Businesses cannot achieve this level of marketing through traditional online or newspaper ads, making the site a worthwhile marketing tool.

With Facebook’s promising outlook on working with small businesses, all the free features, and a new, exciting way to reach audiences, small businesses would only be hindering their own success by not using the site. Companies need to get involved with social media to help build stronger relationships with their consumers as well as help seek out and capture new consumers. By being an active member on social media, companies will quickly begin reaping the benefits of the Facebook phenomenon.

Further Readings

See what else Sheryl Sandberg has planned for small businesses. 

Find out what Facebook suggests to help businesses engage their audience. 

Social Media Statistics

My Infographic

This image shows some of the most interesting statistics in regards to the use of social media in business.

Highlighted in this infographic…

Who takes care of social media for the businesses.

-The use of social media among the customers and businesses social media sites.

-The connections social media can create for a business.

***Some of these topics will be further discussed/represented with more statistical data at a later date!***

Can Facebook Hurt Your Chances of Getting Hired?

Would you find it fair if the hiring department of the company you applied for based their decision to hire or not to hire you on the content you have on your personal Facebook profile?  Most people would be in uproar about a situation like this if they found out it cost them the opportunity to receive a job. So the question stands, is it the responsibility of the candidates to spruce up their social media sites for the purpose of getting the job or is it up to the businesses to respect a candidate’s right to privacy?

Most people believe that the use of social media platforms are a positive thing for businesses to use, but in reality they can create an unrealistic representation of the candidate applying for the position. It’s like judging a book by its cover. Yes there are times when the cover of the book is parallel to the quality of the written work, but what about those books you’ve loved with a mediocre cover. A candidates profile picture and relationship status should not interfere with their capability to work for a company. Can someone’s work ethic truly be determined by the content they “like” on Facebook? When you judge someone solely on the content they have online, you miss the opportunely to truly find out if he or she is the perfect employee for the position.

Since it should be the businesses responsibility to respect a candidate’s privacy, businesses should take precautions to using social media for hiring new employees. If companies are adamant about using social networking platform for hiring purposes companies should be prepared to face potential charges of discrimination. To prevent unlawful discrimination Robert McHale suggests businesses seek outside help, a person not involved in the hiring process, to review the candidates’ social media sites. Providing this outside help with a policy for reviewing and reporting back to the company will ensure the company’s protection against messy lawsuits. This way the company will not be aware of race, religion, relationship status, sexual orientation and other personal details that could lead a company to violating discrimination policies. The outside help would only collect and report information about the candidate that could lawfully allow them to reject the candidate.

Official policies for using social media platforms for hiring purposes have not been established, but it is wise for companies to take on the responsibility for respecting personal information. With the rise of social media use today, using Facebook and other social networking accounts to investigate a candidate should not be eliminated completely, but used in an ethical manner.

“While rules exist to prevent employers from asking questions about belief systems or disabilities of their prospective employees, these rules fail to prevent the same information from being divulged through Internet searches.”  Does this seem ethical to you?

Further Readings

“How Recruiters Use Social Networks to Make Hiring Decisions Now”  By Dan Schawble

“Recruiting and Hiring Advice” By John Rossheim

“The Ethics of Pre-Employment Screening Through the Use of the Internet” By Michael Jones, Adam Schuckman, Kelly Watson

“Using Facebook To Screen Potential Hires Can Get You Sued” By Robert McHale

Malicious Facebook Spam Attacks

Since Facebook’s depute in 2004, the social networking site has faced countless complaints, errors, and controversies. One of the main concerns many users have, as well as businesses, is the spam and viruses that spread across this site. This content is not only obnoxious, but can also severely damage an individual’s computer, or worse, steal his or her personal information.

Spam and viruses can be spread a variety of ways on the internet, but spammers usually spread content with these three techniques. One of the most popular ways malicious information is spread is by phishing. This “involves using fake messages to direct users to sites for knockoff products or to pages that can turn a computer into an automation that floods friends with spam,” which both annoys users and can have detrimental effects. These spammers also use various tricks on users, which fools individuals into downloading malware. Once downloaded, the user’s account sends out messages to his or her friend’s which also tricks them into downloading the same software, infecting his or her friends’ computers and continuing the cycle. Spam and viruses are also spread by “likejacking,” This technique spreads information by tricking users to like certain pages. Once the individual “likes” the page, “the content shows up on his or her home page and can also appear on a friends’ news feed;” infecting the computer and those who are unfortunate enough to click the link. Regardless of how spammers infect or pester the Facebook community, these people do this for monetary gain. These individuals get paid for each click he or she is able to send to a certain website or ad, making this problem increasingly more complex and more difficult to vanquish.

In order to combat this issue, Facebook has put in place both malware and spam detection systems across the site to help reduce the general amount and spread of spam and viruses on the social networking site. The systems are constantly looking for suspicious activity all over the Facebook network; such activity can include a user sending 50 or more messages to people who are not his or her friend or if 75% of all friend requests sent out by a user are being ignored. Once this kind of behavior is detected and investigated, security software goes in and fixes the problem, much like how a personal computer’s security software works. Facebook also recommends several security tips, such as selecting a strong password, regularly running anti-virus software on one’s own personal computer and adding a security question to the account, in order to keep one’s account secure. According to Facebook, because of their systems and security tips, less than 1% of all users in the Facebook community are affected by spam or viruses on the site.
Click to check out stories of personal accounts of Facebook spamming.

Click to learn more tips on how to keep your Facebook account secure.

For your enjoyment, Aaron Woodall pokes some fun at the Facebook Security Team:

Small Businesses Social Media Strategy

When running a business and especially a small business time is money. The time spent trying to generate more prospective business through marketing campaigns can be costly with little outcome for a small business. Small businesses tend to spend their time satisfying their current clientele, which has a more direct impact on their profits.  Small businesses often face this dilemma of weather to put their time into gaining more customers or to continue focusing on their current clientele. Engaging in social media platforms has allowed small businesses to easily market their business through word of mouth marketing but it can also create some problematic situations for some businesses.

Here are three ways that small businesses have taken advantage of social media platforms when dealing with problematic situations.

  1. Businesses are always concerned that the growing use of social media can cause bad publicity.  With twitter, Facebook, and other social media platforms being available for customers’ individual use, customers have started to use these platforms to voice opinions about certain products or services. Small businesses can use these complaints or negative opinions to their advantage, like California Tortilla did when they had an unsatisfied customer tweet about their food.Therefore if someone is upset about a product or service they purchased through business, smaller businesses have the advantage of using social media to correct their mistake and ideally make their customer satisfied. California Tortilla shows their customers they value every customer buy responding to anyone who is unhappy with their service.                                                                                       Screen Shot 2013-04-07 at 11.03.50 PMHere is an example of a Tweet a customer made about the service they received and the response California Tortilla gave them.

  2. Sometimes the type of business is just down right hard to market due to its unattractiveness. For example pest control, cleaning services, construction companies. Here is an example of how a small business, that have the disadvantage of being less appealing to follow on Twitter or Facebook, can take advantage of social media to gain more customers. Istueta Roofing used YouTube to improve its search engine optimization. They provided homeowners with how to videos and videos that show the work they can do for them. This builds trust with the potential customer while gaining a greater social media presence.

  3. A frequent issue seen when small businesses make use of all social media platforms is their failure to make sure each platform is easy to find and follow. Whether the businesses username on twitter is different from the name of the businesses Facebook page truly matters. It is helpful for businesses to share the links of other popular social networks they use on each platform.For Loves and Lemons is a clothing brand that started off very small and with the use of social media has become a hit among celebrities and is frequently in the press. Their sites exemplify how each platform should integrate easy to find links to their other social media platforms. Even before they became very successful their social media presence on different platforms was always easily accessible, from Facebook page to Twitter to their retail site, one can access all networks within seconds.

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