Social Media Networks

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Archive for the tag “Business”

Social Media Statistics

My Infographic

This image shows some of the most interesting statistics in regards to the use of social media in business.

Highlighted in this infographic…

Who takes care of social media for the businesses.

-The use of social media among the customers and businesses social media sites.

-The connections social media can create for a business.

***Some of these topics will be further discussed/represented with more statistical data at a later date!***


Can Facebook Hurt Your Chances of Getting Hired?

Would you find it fair if the hiring department of the company you applied for based their decision to hire or not to hire you on the content you have on your personal Facebook profile?  Most people would be in uproar about a situation like this if they found out it cost them the opportunity to receive a job. So the question stands, is it the responsibility of the candidates to spruce up their social media sites for the purpose of getting the job or is it up to the businesses to respect a candidate’s right to privacy?

Most people believe that the use of social media platforms are a positive thing for businesses to use, but in reality they can create an unrealistic representation of the candidate applying for the position. It’s like judging a book by its cover. Yes there are times when the cover of the book is parallel to the quality of the written work, but what about those books you’ve loved with a mediocre cover. A candidates profile picture and relationship status should not interfere with their capability to work for a company. Can someone’s work ethic truly be determined by the content they “like” on Facebook? When you judge someone solely on the content they have online, you miss the opportunely to truly find out if he or she is the perfect employee for the position.

Since it should be the businesses responsibility to respect a candidate’s privacy, businesses should take precautions to using social media for hiring new employees. If companies are adamant about using social networking platform for hiring purposes companies should be prepared to face potential charges of discrimination. To prevent unlawful discrimination Robert McHale suggests businesses seek outside help, a person not involved in the hiring process, to review the candidates’ social media sites. Providing this outside help with a policy for reviewing and reporting back to the company will ensure the company’s protection against messy lawsuits. This way the company will not be aware of race, religion, relationship status, sexual orientation and other personal details that could lead a company to violating discrimination policies. The outside help would only collect and report information about the candidate that could lawfully allow them to reject the candidate.

Official policies for using social media platforms for hiring purposes have not been established, but it is wise for companies to take on the responsibility for respecting personal information. With the rise of social media use today, using Facebook and other social networking accounts to investigate a candidate should not be eliminated completely, but used in an ethical manner.

“While rules exist to prevent employers from asking questions about belief systems or disabilities of their prospective employees, these rules fail to prevent the same information from being divulged through Internet searches.”  Does this seem ethical to you?

Further Readings

“How Recruiters Use Social Networks to Make Hiring Decisions Now”  By Dan Schawble

“Recruiting and Hiring Advice” By John Rossheim

“The Ethics of Pre-Employment Screening Through the Use of the Internet” By Michael Jones, Adam Schuckman, Kelly Watson

“Using Facebook To Screen Potential Hires Can Get You Sued” By Robert McHale

Small Businesses Social Media Strategy

When running a business and especially a small business time is money. The time spent trying to generate more prospective business through marketing campaigns can be costly with little outcome for a small business. Small businesses tend to spend their time satisfying their current clientele, which has a more direct impact on their profits.  Small businesses often face this dilemma of weather to put their time into gaining more customers or to continue focusing on their current clientele. Engaging in social media platforms has allowed small businesses to easily market their business through word of mouth marketing but it can also create some problematic situations for some businesses.

Here are three ways that small businesses have taken advantage of social media platforms when dealing with problematic situations.

  1. Businesses are always concerned that the growing use of social media can cause bad publicity.  With twitter, Facebook, and other social media platforms being available for customers’ individual use, customers have started to use these platforms to voice opinions about certain products or services. Small businesses can use these complaints or negative opinions to their advantage, like California Tortilla did when they had an unsatisfied customer tweet about their food.Therefore if someone is upset about a product or service they purchased through business, smaller businesses have the advantage of using social media to correct their mistake and ideally make their customer satisfied. California Tortilla shows their customers they value every customer buy responding to anyone who is unhappy with their service.                                                                                       Screen Shot 2013-04-07 at 11.03.50 PMHere is an example of a Tweet a customer made about the service they received and the response California Tortilla gave them.

  2. Sometimes the type of business is just down right hard to market due to its unattractiveness. For example pest control, cleaning services, construction companies. Here is an example of how a small business, that have the disadvantage of being less appealing to follow on Twitter or Facebook, can take advantage of social media to gain more customers. Istueta Roofing used YouTube to improve its search engine optimization. They provided homeowners with how to videos and videos that show the work they can do for them. This builds trust with the potential customer while gaining a greater social media presence.

  3. A frequent issue seen when small businesses make use of all social media platforms is their failure to make sure each platform is easy to find and follow. Whether the businesses username on twitter is different from the name of the businesses Facebook page truly matters. It is helpful for businesses to share the links of other popular social networks they use on each platform.For Loves and Lemons is a clothing brand that started off very small and with the use of social media has become a hit among celebrities and is frequently in the press. Their sites exemplify how each platform should integrate easy to find links to their other social media platforms. Even before they became very successful their social media presence on different platforms was always easily accessible, from Facebook page to Twitter to their retail site, one can access all networks within seconds.

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