Social Media Networks

Build a better understanding of social media networks and the effects they have on/within the workplace

Archive for the category “Weekly Recap: In case you missed it!”

Contributor Review: Hannah

I’ve thoroughly enjoyed the fact that I’ve been able to explore SMNs and discuss them in this blog. Along with a good majority of society, I too have become addicted to the SMN craze. Looking deeper into SMNs and their effects on businesses has allowed me to gain a better understanding about WHY these sites are so influential. I explored multiple (and differing) aspects of SMNs.

I began the blog with a brief introduction. The purpose of this post was to introduce our blog’s topic and intentions:  to inform you, our readers, and enhance your understanding about social media networks. Click here to check my introduction post.

I then dove into a question, one that I ask myself constantly. There is much debate about whether or not SMNs are good for society so I researched just that! My post  “Are Social Media Networks Good for Society” discussed how SMNs are less of a distraction for individuals and more of a positive innovation of the modern world. Social media is an amazing thing — it allows people to come together, express themselves, find long-lost friends. Not only that, SMNs allow the elderly to stay busy, entertained, and they also give them the opportunity to LEARN. You’re never too old to learn and SMNs are fascinating tools that just about anyone can understand. Seniornet.org states that “just because one is retired or out of school doesn’t necessarily mean one wants to stop learning.”  So the answer to my question? YES. SMNs are great for society and they are a source of positive interactions for the professional and personal world.

My third post, “Targeting Customers Online Through SMNs, It’s a Good Idea!” was about well, targeting customers! I found that social media is a way for businesses to keep their customers happy. I stated, “As a business owner you want find ways to not only gain customers but to identify with them. You shouldn’t want to just cast a line out and hope to get as many bites a possible when it comes to gaining customers. Rather, focus on what the customer would want and consider what they’re thinking.” This blog was intended for business owners or for companies trying to target customers. Now a days technology is so prevalent and SMNs are common knowledge. People are on their devices a majority of the day, therefore businesses should be too! My advice for all business owners: Get out there and make your business known in the SMN world.

My favorite blog post was “Feeling Lonely in Life and at Work? SMNs May Be to Blame” for various reasons. I’m obsessed with my social networks, to the point where sometimes I do feel lonely or even left out. I wanted to bring our readers attention to the instance of social media networks actually working against the intended purpose of bringing people closer together. Instead… they could (and potentially ARE) making people more lonely and less social. This post focuses on how SMNs are making us feel more distant from others as we’re beginning to replace face-to-face contact with virtual, SMN communication. In a way SMNs are bad for society and the younger generations. I have young cousins who are already addicted to technology…what’s really in store for the future? We need SMNs but we also NEED face-to-face conversations as well. To read the full lonely in life and work post click  here.

I hope you have gained some insight on SMNs from reading our blog and not only that, I hope you have enjoyed reading it! The other contributors and I have loved putting it all together! We too have even learned more about SMNs and their effects, and I think throughout the course of this blog I’ve learned one important thing: SMNs are advancing and they will only continue to advance. And with that being said, you will really learn something new about SMNs every day. I know I have. But the thing is, half of the things I learn are positive and the other half are negative. SMNs are good? Yet they’re bad at the same time? Well, they are one thing for sure, our society’s new addiction.

This video sums SMNs up well (for young people but we’re all young at heart, right?)…

-Hannah 

Reviewing Our Week

“Feeling Lonely in Life and at Work? SMNs May Be to Blame”- MONDAY, APRIL 22nd by Hannah

On Monday, Hannah brought into light the instance of social media networks actually working against the intended purpose of bringing people closer together with communication by making people more lonely instead. She references an article set out by Forbes which lists technology as one of they key players in making us feel more distant from others as we replace face-to-face contact with virtual communication. Has our use of technology become excessive? Read Hannah’s post here.

“Crowd Sourced Funding Made Possible Through Social Media Platforms”- TUESDAY, APRIL 23rd by Meghan

Taking a different route, on Tuesday Meghan discussed a facet of social media networking that is often overlooked. Crowd sourced funding has made it possible for people all over the world to pitch their ideas to investors via the internet, and multiple websites have taken advantage of this. Meghan goes into specific examples of these websites to show us how social media have allowed people to fund their projects. Read Meghan’s post here.

“Social Media vs. Time”- WEDNESDAY, APRIL 24th by Kelly

On Wednesday, Kelly answered the question of what time it is best to post content to social media networks to ensure the most user views. Utilizing a highly detailed PiktoChart, she displays the percentage of the population per time zone to help business owners take differences into account via time. She then goes over specified data relating to popular social media networks such as Twitter and Facebook to show what time is best to share information with others. Read Kelly’s post here.

“Making the World a Better Place Through Tweets”- THURSDAY, APRIL 25th by LaRae

Thursday’s post by LaRae delves into the uses of social media for nonprofit organizations and other charitable causes. Suggesting Facebook and Twitter as two social media networks that could aid philanthropic pursuits, LaRae suggests the value of social media isn’t entirely in casual communication. Rather, these sites have the potential to create a positive impact in our world. Read LaRae’s post here.

“Groupon’s Philanthropic Initiative”- FRIDAY, APRIL 26th by Taylor

On Friday, Taylor discussed how social media has the opportunity to create positive change in our world with its ability to foster charitable donations. Groupon, an online deal website, has taken advantage of its popularity to delve into multiple philanthropic campaigns by pairing with other companies who are willing to match user donations. Taylor goes into multiple examples of Groupon’s efforts to showcase how social media has the power of connecting people with others to reach goals that would otherwise be impossible. Read Taylor’s post here.

This Week in Review…

“Informational Post” & Social Media Infographic – MONDAY, APRIL 15th by Kelly

Kelly brings us an interesting look at the facts about social media use and business in her detailed visual. The piece examines the relationship between brands and users and vice versa. Click here to see her original infographic.

“Dell Hell” & How Social Media Influences Business Infographic – TUESDAY, APRIL 16th by Taylor

While social media networks provide companies with the opportunity for enhanced marketing through acquisition of further public interaction with their specific brand, the increased level of communication between businesses and consumers allow the potential for problems to arise. The reputation of a business can be altered negatively by the reaching influence of social media as was the case in the 2005 “Dell Hell” episode. Taylor describes the incident regarding the blogging realm as a social media outlet, and goes on to discuss how the issue was resolved with social media’s influence in mind. Click here to check out her post.

“Targeting Customers Online Through SMNs, It’s a Good Idea!” & a Visual Aid – WEDNESDAY, APRIL 17th by Hannah

With so many people using social media networking websites like Facebook, it’s no wonder businesses are beginning to use the insight they gain from the user profiles and activity to target customers. Hannah makes it look like a no brainer for businesses to take advantage of access to this data in blog post. Click here to check out her post.

“Is Facebook Right for Small Businesses?” & Local Business Social Media Chart  – THURSDAY, APR 18th by LaRae

Many mega corporations have hopped on board and established social media accounts, campaigns, and advertisements to help build their brand. But is this type of plan right for a small business? LaRae demonstrates how some of the site’s free features and unique accessibility can make managing and efficiently operating the accounts a viable option for many small businesses today. Included in the post is an original chart detailing the percentage of local businesses that use specific social media sites for marketing. Click here to check out her post.

Weekly Recap!

We have had a busy first week of posts introducing our focus subject.  If you are just starting to follow the blog, we will try to get you caught up on what you might have missed!

On Monday, Hannah was first to post when she started us off and introduced our blog’s topic and intended purpose:  to inform you, our readers, and enhance your understanding about social media networks. Click here to check out her post.

Taylor was next to post on Tuesday, giving us our first example of a positive impact social media use has made on society.  She introduced us to Twitter’s Hope140 campaign initiative where multiple charitable beneficiaries have been able to raise unparalleled funding and awareness for their causes. Click here to check out her post.

Meghan brought us into the for-profit playing field with her post on Wednesday about one of the most challenging feats for businesses using or attempting to use social media today: figuring out how to utilize the medium’s complexities to their advantage. She highlighted PepsiCo’s strategy of a centralized monitoring room for social media management of their brand Gatorade. Click here to check out her post.

On Thursday, LaRae reminded us of the opportunity that social media networking presents to help the greater good. She brings to light Facebook’s partnership with the National Center for Missing and Exploited Children which broadcasts AMBER alerts and raises awareness among the more than a billion users that frequent the site. Click here to check out her post.

Finally, on Friday Kelly wrapped up our first week with a post highlighting challenges faced by businesses trying to get in on the social media networking boom. She details three ways small businesses have dealt with these problems. Click here to check out her post.

We hope you have enjoyed reading our first week’s posts. Next week we will re-launch our conversation about social media with another example of its positive impact on the world.

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