Here are some statistics on social media policy in the workplace!
Writing for a blog was a great learning experience for someone hoping to be in the business world after graduating college. Learning how to communicate with the social world is a very important aspect of business in the modern world and it is only going to bring us more and more opportunities as the social world expands. Getting started with the blog was a difficult challenge but after writing a few post I started to get the hang of it and actually found myself enjoying learning about the aspects of blogging and social media! Here is a wrap up of the post I worked on over the past few months….
The first post was where I talked about the impact social media networks can have on a business and how businesses can use these platforms as a place to attend to customer service. I gave some examples on how businesses have responded in an ethical way to attend to their customers questions, comments, concerns, and most importantly complaints! No one want an unhappy customer or bad business reputation! If you would like to read more about this topic click HERE!
My second post discussed the concerns regarding social media use for hiring purposes. It is always a sticky subject and the rules are very blurred to those hiring new employees. In some ways people think it can be a negative addition to the hiring process while others believe it to be a way to find employees that better fit for ones business expectations. Without having any official or legal rules in place in regards to prying into someones social media life, this topic is very interesting for businesses and job seekers to debate about. To learn more about this controversial topic click HERE!
My third post was a wrap up of the blog post for the week of April 8th- 12th! To read more about some topics that might be of interest to you click HERE!
Also that week I completed a “Further Readings” post, where we talked a little bit more about the articles we used to complete the blog post from the week. To read more about some interesting articles we used for our research click HERE!
Next I had the opportunity to make some really fun infographics about social media in the business environment! Click HERE to view this one, which just gives a little information about the users and businesses way of using social media!
This last post that I did was another infograpic! (while writing for this blog I found out that I really had fun doing these) This one displayed some helpful information for businesses to use when trying to figure out when to post content on their social media sites! To read more about social media and the impact timing has on reaching ones users, click HERE!
Although I might not continue to write for this blog specifically, I might decide t0 create my own blog where I post about fashion and interior design. If not that then I at least will be sure to make a blog after graduating college to make myself easily accessible to any future employers trying to find out more information about me. I have heard time and time again that having a blog dedicated to posting your accomplishments/life skills, creating a little about me section and linking any professional publications and links to your social media sites is a great way to market yourself in the “real world”. But luckily I have some time till I get there!
For now my blogging will come to a halt but hopefully you will be hearing from me regarding other topics in the future! Thanks for reading!!
The end of this lovely blog experience is almost here, but before I go, I would like to recap my articles and say farewell!
“AMBER Alert Pages” was my first post in the Social Media Networks blog. This post highlighted how social media could be used to make a positive impact on the community. In this particular post, I described how users can receive AMBER alerts through their Facebook account or phone in order to help search for missing children. To learn more on how Facebook and the National Center for Missing and Exploited Children are saving lives, click here.
Social media is synonymous with privacy concerns, which led me to write about “Malicious Facebook Spam Attacks” on April 9th. A huge amount of personal information is stored on sites like Facebook, which is why spammers are such a threat to social media user’s everywhere. In this article, readers learn about how and why spammers hack accounts for personal information as well as how to keep your account secure.
On the 16th, I wrote about why small businesses should participate in Facebook marketing activities. In “Is Facebook Right for Small Businesses?” I explain how Facebook offers countless tools to small business owners to advertise their brand, many of which are free! To see more reasons why companies should not miss out on Facebook marketing opportunities, click here.
My final post was on non-profit organizations and how these types of businesses can benefit from social media just as well as their for-profit counterparts. In the post, “Making the World a Better Place Through Tweets,” I list several suggestions to help organizations meet and exceed their goals by using social media. By helping these righteous businesses’ complete their missions; they in turn make the world a better, kinder place to live. To see how else non-profits can increase their number of supporters, volunteers and funds, click here.
This blog truly upheld the goal to help the public increase his or her understanding of social media. Not only did the blog help readers gain insight into sites like Facebook and Twitter, but the blog also helped me gain more knowledge about how social media is affecting our everyday lives. Because of this blog, I have a much greater understanding of exactly what social media marketing tools are available and how I can apply them in a way that will be most effective. I am also more aware of the ethical dilemmas marketers face when using social media, which may aid me when I am personally faced with such a problem. Overall, this blog was a great, hands-on way to gain more insight into social media and businesses as well as practice my business writing skill! I am unsure if I will continue blogging, however, I do have a Youtube channel, making some of the social media skills I learned in this class extremely useful in helping me get more viewers and keeping subscribers happy!
Ciao! Adieu! Auf Wiedersehen! Goodnight!
Social media has provided an incredible platform for businesses to interact with consumers; however, this new form of communication has caused several complications. Social media networks facilitation of rapid interaction between customers and companies leaves room for errors made viewable by millions in a matter of seconds. In particular, Twitter is a powerful tool for brands to directly communicate with fans, build relationships with consumers and circulate knowledge about their business. With over 100 million monthly global active users, half of whom log in daily according to Twitter CEO Dick Costolo’s “State Of The Union Address,” Twitter’s incredible influence can be seen.
With 230 million micro-blogging tweets sent out each day, marketing campaigns can be stormed by consumers, tweets perceived as improper can receive backlash, and customer service is put under heavy scrutiny. Every single tweet that a business sends out can make a large impact due to the intrinsically viral nature of Twitter. On February 15, 2011, the American Red Cross showcased a problematic feature of social media with their Twitter account.
The above tweet appeared on the Twitter account of the American Red Cross, demonstrating an incident viewed by the public as inappropriate for the emergency assistance humanitarian organization. An employee of the American Red Cross, Gloria Huang, accidentally tweeted the personal message on the nonprofit’s official Twitter account. This mistake resulted from her use of an online application called HootSuite, which can support more than one Twitter account at the same time.
Although the tweet was harmless, it was unprofessional and could have potentially damaging side effects for the brand as a whole. More than 268,000 people who followed the American Red Cross’s Twitter account at the time were able to view this error due to the nature of social media. However, the response by Red Cross to the incident serves to exhibit how an organization can turn a social media mistake into something good. Quelling potential public relations issues, the company tweeted a humorous follow-up after deleting the original post.
The Red Cross followed the tweet with an explanatory blog post titled “Twitter Faux Pas” just a day later. Utilizing self-depreciating humor, the blog post states “While we’re a 130 year old humanitarian organization, we’re also made up of human beings. Thanks for not only getting that but turning our faux pas into something good.” This statement was referencing the positive effects of the company addressing the issue. The phrase #gettngslizzered was a trending topic on Twitter at one point during Wednesday of the incident. Dogfish Head Brewery, the beer brand referenced in the original mistaken tweet, encouraged people to donate to the Red Cross.
Reacting to the beer brand’s request, several donors responded with tweets stating they donated funds or blood. Even more people were impressed with the company’s calm response, and this turned the accidental tweet into a cause to rally behind. Breweries and pubs in many of the states that distribute Dogfish beer started offers giving beer for blood. A bar in Austin called Flying Saucer tweeted, “Show us you donated a pint @redcross today & we’ll buy you a pint of @dogfishbeer #gettngslizzered.”
The blog post by the Red Cross further goes on to thank the Dogfish Head Brewery and the micro brew community for encouraging donations. Ending their post with a touch more humor, the humanitarian organization urges users to exercise caution by recommending waiting to give blood after drinking a beer for health reasons and to be careful of HootSuite. By addressing their honest mistake and realizing that they couldn’t hush the incident under the rug due to social media’s ability to make something viral, the American Red Cross turned the incident into a positive event.
Social media networks provide the opportunity for interaction with consumers on a highly viewed platform, and sometimes this can lead to errors. Keeping accounts updated with proper information through multi-network platforms such as Tweetdeck or HootSuite can sometimes go awry, and the misfired along with ill-considered tweets resulting can cause powerful backlashes. However, keeping in mind a good social media policy that reacts to these situations with a calm and professional response can turn these mishaps around.
At the age of 17, Dale Partridge started his first company which he sold a mere two years later for 50,000. Establishing several other companies, the young man moved on to create considerable profits. His current venture though? The company he started in 2011 called Sevenly which has raised nearly $250,000 for charitable causes across the globe.
The company is based off a model in which every week of the year, the business partners with a different charity. Using a unique T-shirt that promotes the particular charity, Sevenly garners money for great causes. The shirt is offered for sale through the Sevenly website, and for every T-shirt sold, Sevenly gives $7 to that charity. The end of the week long campaign sees a check to the charity for the amount of money raised.
Partridge states that he owes all his success to social media. When he was in school with his business partner, he had an influential reach with his social media followings which totaled more than a few million fans combined. The business owner states that he didn’t do print advertising, radio or TV; instead, they utilized social media. Not even google ads! Nearly all of the revenue they garnered was acquired through Facebook, Twitter, YouTube, Tumblr, Instagram and Pintrest.
The topics he utilizes to inspire his followers go around comedy, doing good, fashion, art and faith to appeal to a younger community. They select the charities by using the ones they truly believe in, and do a lot of vetting in the campaign direction. The money must be used exactly what the campaign is supposed to be for and cannot go to operating expenses.
The misconception of social media networks being used solely by teenagers and those wishing to connect with friends is slowly evaporating with time. Multiple charities have begun social media to change the world. The ancient charity Tung Wah Group tapped into this viral resource to raise cash for a good cause.
Founded in 1870, the Tung Wah Group of Hospitals now utilizes Facebook and YouTube for philanthropic efforts. Viola Man Yee-wai, chairwoman of the organization, utilizes her twenty years of experience in marketing international brands to promote the charity to the young generation which invades social media.
The group provided medical, funeral, and other services to the underprivileged local Chinese; however, it has expanded to include hospitals, education, and rehabilitation. The group raised over ninety million in 2012 by the Tung Wah Group of Hospitals’ TVB charity show and other means. The organization’s leader fiercely advocates charities using Facebook, YouTube and other social media to reach their campaign goals.
The company’s use of social media has been extremely successful with their campaign. The number of clicks from just the first dew days when the Tung Wah Group TV commercial was uploaded on YouTube was over 30,000. Video coverage was 530,000 on Facebook and the viewership reached 30,000. The amount of Facebook fans the page had increased by 1,500 and the company garnered over 5,000 likes in the first week alone. The company dukes it out with over 6,000 registered charity organizations in Hong Kong alone to garner attention.
Read the interview with her here:
Social media can be a great way for brands to interact with consumers, and this can lead to exponential gains in success. However, without adherence to a strict social media policy companies can go wrong quickly when using social media for rapid communication. With the ability for things to go viral in a matter of seconds with social media, companies have to pay close attention to what they are putting out on the world wide web so they don’t damming their brand. Bad social media PR tactics can destroy a company’s standing in a short period of time. Nestle found this out the hard way, and effectively turned their 90,000 followers into upset consumers.
The Greenpeace campaign protesting Nestle’s “unsustainable palm oil policy” led to mass accusations of the company being the driving force in cutting down the rain forest. Many fans began to post angry comments on the Nestle Facebook page. In reaction, the company took an unfortunate route with regards to PR.
The company posted a request on its Facebook page stating, “Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted.” The reaction from the brand’s followers was instantaneous. The message itself wasn’t the problem however. The company posted follow up responses that were perceived by fans as rude. The moderator of Nestle’s Facebook page responded with comments like, “Thanks for the lesson in manners. Consider yourself embraced. But it’s our page, we set the rules.” This response has been thus perceived as an example for companies across social media networks on how not to interact with users.
Although Nestle eventually did recover, the process could have gone must faster had they responded appropriately. Nestle took 50% longer to return to their pre-crisis average than a similar company’s social media crisis who responded much quicker.
Take a glance at the Greenpeace video that sparked all of the accusations below:
Throughout the course of our blog, I have had the opportunity to delve into several aspects of the social media realm and develop a further understanding of how these networking sights have impacted various parts of our world. In this post, I’ll review each of the blog posts I have made to give a full comprehension of what exactly I learned during the time in which I had the pleasure of blogging.
My first blog post titled “Creating A Positive Impact” delved into a positive example of a company in the social media realm. Twitter’s Hope140 campaign successfully utilized their circulation of knowledge for social positive efforts to make a lasting impact. Delving into three specific causes Twitter supports, I went over the effect social media can potentially have on the world. Twitter effectively provided a platform for communication while delving into the campaign to garner more attention for social movements. This example of surged advocacy for causes that can help the world displayed the positive change social media networks can have. Read this post here.
On Thursday, April 11th, I discussed how Twitter plays into the professional realm with my post, “Can Twitter Be Used Effectively for Business?” I argued that through social media networks, companies can increase product and brand awareness, web traffic, customer loyalty, and the overall success of new product launches. Twitter specifically provides an efficacious platform for businesses to utilize in global marketing and communication. I discussed multiple ways in which Twitter in particular can be a great asset to business goals, and delved into this topic with support from independent studies. Overall, I concluded that the emergence of Twitter is an efficient marketing strategy that can be used as a highly effective business tool. Read this post here.
Although social media networks have various positive effects for businesses in regards to their success, one of the most frequently ignored and potentially harming components of social media is their ability to negatively tarnish a company’s reputation. On April 16th, I discussed the example of Dell’s collision with social media in my post “Dell Hell.” Aided with my own personal infographic, I discussed important data that points towards how a company’s reputation influences their success in regards to consumers. Utilizing the famous 2005 example of the Dell catastrophe with customer service and the blog sphere, I showcased the incredible reach of social media and how companies can effectively avoid catastrophe using the example of Dell’s recovery. With the rapid distribution of information by social media platforms comes the risk of a negative perception of a company to go viral; however, the opposite is just as much true. A positive perception of a business aided by social media can cause major increases to one’s overall success. Read this post here.
For my author’s choice post, I decided to go the route of showing another positive effect social media has on the world. April 26th’s “Groupon’s Philanthropic Initiative” went into a very specific example of how one social media platform has created a lasting impact on several charities. Focusing on Groupon’s Grassroots campaign, I discussed several of the company’s personal contributions to positive change. The overarching theme of this post was to portray how social media mediums provide effective opportunities for campaigning through raising awareness of causes, engaging support, and lobbying for positive change. Read this post here.
On April 27, I reviewed our last formal week of blogging. Read this review here.
Finally, my conclusion.
Social media has always been a large part of my life. Like many other teenagers, I was thrust into the realm of social media networks at a young age. They have continued to play a large part in my life; however, it wasn’t until this project that I truly realized how little I knew about them. The incredible impact social media networks can have on the world has come to astound me. I personally had the chance to look at the philanthropic side of social media extensively, and for that I could not be more thankful.
With this project, I have gained a much broader comprehension of the professional side of social media which will be tremendously useful after I am done with my collegiate years. I hope others have found the same. Thank you for reading our blog.
As our project begins to draw to a close, each of our contributors will be taking an opportunity to review the the major points and topics they have covered. I will begin!
In my first post, Monitoring, Interpreting, and Integrating the Complexities of Social Media, I addressed the challenges that social media poses to businesses and their leaders. I detailed the three different types of social media activity that make understanding and utilizing social media complex and difficult. In an age of ever-changing platforms and social media tools, broad and constant monitoring, like the real-time dashboard employed by PepsiCo, is necessary to fully comprehend a business’ presence in social media. Such a monitoring system allows PepsiCo to analyze consumer sentiment, pinpoint conversations, and collect direct feedback that is incorporated into the brand by guiding the company’s decision making.
On Friday April 5th, I posted our first weekly recap, wrapping up week one of blogging!
Next, I explored the competitive advantages provided by internal social media use in the post, Internal Social Media: Embracing the Benefits. Despite being frowned upon by many, social media use as an internal communication tool has the potential to facilitate productivity and cooperative efforts. Today’s technologies allow for these digital platforms to enable simultaneous communication and teamwork from anywhere in the world. Organizational leaders have a valuable opportunity to engage their employees, foster collaboration and knowledge sharing, and appeal to the growing available workforce of recent college graduates: members of the tech savvy Generation Y.
On Friday April 19th, I posted our third weekly recap, wrapping up week three of blogging!
Most recently I published a post titled, Crowd Sourced Funding Made Possible Through Social Media Platforms. In this post, I highlighted a unique funding opportunity that social media has made possible. Crowd sourced funding websites provide a platform where individual users can raise funds to realize their vision of innovation. Various sites cater to the different financial needs of entrepreneurs, philanthropists, and creators alike as they all flock to pitch their project to online investors. All of these platforms empower independent individuals to create and innovate by making these projects accessible to small time investors. In an age of big business and corporate agendas, these crowdfunding sites give individuals the power to see their own visions realized on their own terms.
In all, this project has given me a real opportunity to try my hand at blogging. I have enjoyed exploring and learning about a versatile and rapidly changing format for professional communication. The subject, Social Media Networking, provided us a new and broad field to research. I really enjoyed learning about the ways that many organizations are embracing and incorporating social media into operations.
Personally, I felt like the whole experience was extremely relevant as a business student preparing to graduate college, and I look forward to blogging endeavors in my future in order to continue to utilize the skills I have learned here. Hopefully you have found my contributions to be useful and informative. Thanks for reading!