We have had a busy first week of posts introducing our focus subject. If you are just starting to follow the blog, we will try to get you caught up on what you might have missed!
On Monday, Hannah was first to post when she started us off and introduced our blog’s topic and intended purpose: to inform you, our readers, and enhance your understanding about social media networks. Click here to check out her post.
Taylor was next to post on Tuesday, giving us our first example of a positive impact social media use has made on society. She introduced us to Twitter’s Hope140 campaign initiative where multiple charitable beneficiaries have been able to raise unparalleled funding and awareness for their causes. Click here to check out her post.
Meghan brought us into the for-profit playing field with her post on Wednesday about one of the most challenging feats for businesses using or attempting to use social media today: figuring out how to utilize the medium’s complexities to their advantage. She highlighted PepsiCo’s strategy of a centralized monitoring room for social media management of their brand Gatorade. Click here to check out her post.
On Thursday, LaRae reminded us of the opportunity that social media networking presents to help the greater good. She brings to light Facebook’s partnership with the National Center for Missing and Exploited Children which broadcasts AMBER alerts and raises awareness among the more than a billion users that frequent the site. Click here to check out her post.
Finally, on Friday Kelly wrapped up our first week with a post highlighting challenges faced by businesses trying to get in on the social media networking boom. She details three ways small businesses have dealt with these problems. Click here to check out her post.
We hope you have enjoyed reading our first week’s posts. Next week we will re-launch our conversation about social media with another example of its positive impact on the world.